The Google Social Search
With a host of products to Google’s credit, it’s time for the web giant to add yet another feather to its cap – the social search.
Sanyukta Iyer
07.12.2009
Sci-Tech
“The greatest products never need advertising. Does Google advertise?”
- Mr. Prasoon Joshi, Advertising Guru.
Google has become the largest search engine on the web. Since its inception, it has symbolised standards par excellence. Its biggest strengths lie in being able to accommodate several file types simultaneously such as PDF, DOC, PS and many others. Google also has the access to innumerable databases such as Google Groups, books, news, directories, archives and indexed web pages that include the URLs and picture database.
A website that will enable internet users throughout the globe personalized search results based on the user’s social network; such is Google Social Search. This latest outcome of the Google experimental labs now connects us to any user or blog on the internet. It acts as both a profile search engine as well as a recommendation engine as it also enables the user to connect with secondary contacts i.e. “a friend of a friend.” The Google Social Search follows the default search operation of multiple search terms and phrase matches. It also uses automatic Boolean searching that enables a user to connect faster to another user on a different social network despite the use of a dissimilar profile.
“We’ve taken steps to improve the relevance of our search results with personalization, but today’s launch takes that one step further,” read the Google Blog representing the Google Experimental Lab.
Google Social Search is still in the evolution process. Of the other applications that Google has launched in the recent past, such as the Gtalk, The reader, Gmail and Friend Connect, most have proved successful, while its Social Search application still lies unfinished. Google Social Search still seems unpolished, say the Google experimental labs. It is unstable and needs improvements architecturally.
The term “search” seems to be undergoing redefinition rather rapidly and it looks like we are going to need to buck up to stay apace with the changes and even more likely, the rumored changes.
Sanyukta Iyer
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[image courtesy: http://mashable.com]
