The Tossed Salad

The sindoor, traditionally used to be a red powder made from herbal extracts. But the composition has now changed from being herbal to mercury and lead compounds, which are highly toxic for the soft nature of the hair. To combat the growing problem of hair loss due to sindoor, Lakme, famous cosmetic brand, has come up with a product which rightly identifies the growing anxiety among women – “the jewel sindoor”.

The product is designed and tested to suit women and their delicate scalp. It comes in a lip-gloss shaped bottle, along with a brush applicant, which one can use to apply the maroon liquid in the straight parting of the hair. On application, the liquid quickly dries up and has a long lasting effect. To match up to the autumn-winter collection, Lakme has come up with three shades of the sindoor – Pearl, Coral and Gold, keeping in mind the season of marriages, where nowadays everything has to be correctly contrasted and matched to one’s attire.

An added advantage of the product is that, because it is liquid in nature and has a brush along with it, women can create a tiny design on the upper forehead for an added touch of glamour. Priced at a very nominal 200 INR, the product has already captured the hearts of many brides and brides to-be, who wish to “jewel up” their weddings in every possible way. The jewel sindoor, is therefore one of the most useful products Lakme has gifted to the women of India.

Saiyona Ghosh

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Author: Saiyona Ghosh
Web: http://saiyona.wordpress.com